The Rise of Pet Influencers宠物网红的崛起

As technology has evolved， so too have the stars it creates. Forget Hollywood glitz and glam—the hottest celebs today have fur， feathers， scales， or claws. Pet influencers are taking over social media with their cute faces， silly antics， and camera-ready charisma. But it’s not all fun and games. Behind every popular pet account is a carefully crafted brand strategy. Influencing opens doors for sponsorship deals， merch sales， and even full-fledged media empires.

科技发展日新月异，造就的明星也不同往昔。忘掉好莱坞的星光熠熠吧，当今最炙手可热的名流是身覆皮毛鳞羽或长有小爪的宠物。网红萌宠们面容可爱，动作滑稽，在镜头前憨态可掬，正风靡社交媒体。这股风潮的兴起不仅仅出于一时之趣。每个知名萌宠的风光背后都离不开精心运作的品牌营销。宠物网红的号召力催生了赞助协议，促进了商品销售，甚至缔造了全方位发展的媒体帝国。

Unmasking the psychological appeal of pet influencers

揭秘宠物网红的心理吸引力

Let’s face it—animals are adorable. Those fluffy tails， tiny toes， and big soulful eyes easily charm humans. When a viral video or cute pic pops up in our feed， it’s irresistible. According to Harvard researchers， images of baby animals light up the same pleasure centers in our brain as food， sex， or drugs！

承认吧，动物就是可爱。它们那毛茸茸的尾巴、小小的脚趾头、楚楚动人的大眼睛，轻易就能俘获人类的心。当萌宠们的爆火视频或可爱照片推送到面前时，我们的心不自觉就沦陷了。哈佛大学的研究显示，动物幼崽的图像会像食物、性和毒品一样激发我们大脑的愉悦中枢。

But cuteness isn’t the only psychology at play. Pets tap into our innate need for connection. Caring for animals may even boost oxytocin， the “love hormone” linked to bonding. One study by Miami University found that just 15 minutes with a dog improved student moods and reduced stress. It’s no wonder pet ownership offers mental health benefits.

但是，可爱并不是萌宠吸引我们的唯一原因。宠物还满足了我们对联系的内在需求。照顾宠物甚至能使人体内的“爱情荷尔蒙”水平提高，这种学名叫催产素的激素与亲密关系紧密相关。迈阿密大学的一项实验发现，与狗相处仅15分钟后，学生们就情绪好转、焦虑水平降低。怪不得养宠有益于人们的心理健康。

Pet influencers evoke similar feelings of comfort， joy and companionship. These furry celebs provide a digital stand-in for real animal interaction. Plus， they share snippets of simple， cute lives many yearn for. As social media grows more cynical， pet content offers wholesome respite.

宠物网红会在人们心中唤起舒适、开心和友爱等类似感受。这些毛茸茸的网红提供了替代真实宠物互动的数字体验。另外，网红宠物博主分享的生活片段简单美好，许多人都心生向往。如今的社交媒体愈发偏激，相较之下，宠物内容则给人们带来了有益健康的精神慰藉。

So when an influencer pup makes a silly face or cat gets the zoomies， we can’t help but smile. It’s a moment of shared happiness that brands want in on. Pet influencers lend their organic charm to promote products in an authentic way humans can’t quite match. Their content cuts through the noise thanks to feel-good appeal.

在视频中看到网红小狗扮鬼脸或小猫撒欢儿乱跑时，我们会情不自禁地微笑。这种快乐共享时刻正是品牌商想要加以利用的。萌宠们用自身独特魅力为产品代言，以人类无法媲美的真实可信的方式推广产品。宠物推广让人愉悦，以此从一众竞争中脱颖而出。

In short， pet influencers rule the internet because animals bring us joy. Their relatable and meme-worthy faces tickle our funny bone. And in a disconnected digital world， they soothe our hearts by tapping into our innate need for companionship. It’s a powerful psychological combination that keeps animal content engaging across demographics and cultures.

总的来说，宠物网红风靡网络，正是因为它们给人们带来了快乐。它们的搞笑表情被制成各式表情包，不断刺激我们的快乐神经，拨动我们的心弦。在与现实隔绝的数字世界里，它们满足了我们需要陪伴的内在需求，抚慰了我们的心灵。正是心理层面的强大综合作用使宠物推广吸引了不同背景和文化的受众。

Inside the multi-million dollar world of pet influencing

走进宠物网红的千万美元商业帝国

Pet influencing isn’t all just fluff. It’s a serious business. These days brands shell out big bucks to tap into pet influencers’ engaged followings. Some animal celebs even make more than their owners！

萌宠带货不仅是卖萌逗笑。这是一门巨大的生意。如今，各大品牌投入重金，挖掘宠物网红的忠实粉丝。有些网红宠物挣的钱甚至比它们的主人还多！

So where does the money come from？ Brand sponsorships are the holy grail. Pet influencers lend their cute appeal and existing audience to endorse products. Popular partnerships include：

那么，这些钱来自哪里呢？品牌赞助无疑是主要来源。宠物网红依靠自身可爱的影响力和现有粉丝来代言产品。常见合作内容包括：

· Pet food， treats， and supplements

· 宠物主粮、零食和营养品

· Pet toys and gear （leashes， beds， bowls）

· 宠物玩具和用具（如牵引绳、宠物床、宠物碗等）

· Pet clothing and accessories

· 宠物服饰和配饰

· Pet insurance， medications， and health services

· 宠物保险、医疗及其他保健服务

· Consumer goods like furniture and cleaning supplies

· 宠物家具、清洁用品等消费品

· Travel and hospitality brands

· 携宠旅行服务和酒店服务

· Food and beverages （if pet-safe）

· 食品和饮料（宠物安全型）

Rates vary based on follower count， engagement， and influencer niche. But sponsored posts can easily net thousands per pic. Brands also hire pet celebs as spokespets， narrators， and content creators. Take Loki， a husky mix with 8.2 million TikTok followers. He teamed up with PetSmart to develop branded toys and apparel. These collabs represent major revenue potential for popular animal influencers.

报酬的多少取决于粉丝数量、粉丝活跃度和细分市场等因素。不过赞助帖一张图轻易就能赚取数千美元。品牌还会邀请宠物网红担任代言人、发言人和内容创作者。比如洛基，一只在国际版抖音上坐拥820万粉丝的哈士奇混种犬，便是其中的佼佼者。它与北美最大的宠物用品零售商和服务商PetSmart合作研发品牌玩具和服装。诸如此类的合作诠释了备受喜爱的宠物网红的巨大收入潜力。

Beyond sponsored posts： diversified income streams

赞助之外的多样化收入渠道

Savvy petfluencers don’t just rely on sponsored content. Their team of marketers， managers， and owners optimizes income by：

老道的宠物网红不仅仅依靠品牌赞助获取收入。它们背后的团队成员包括营销人员、管理人员及宠物主人，会利用各种手段提高收入，包括：