旅行,广阔的世界1

作者: 本刊试题研究中心

Task 1

A promotion (促销活动) offering 98 yuan domestic plane tickets is being advertised by Chinese online travel platform LY.COM. While such a low price sounds amazing, there is just one catch: The purchaser is not told where the flight is heading, nor when it will take off.

The promotion has become a trending topic on Chinese social media, as some people have been attempting to book them ahead of the upcoming summer holiday. Labeled as a “destination blind box” on the site, tickets are purchased through a rather simple booking procedure, in which passengers provide their travel information, select a departure airport and then pay their 98 yuan. If the randomly chosen date and destination are unsuitable, us-ers may ask for a refund, but once they “lock in” their tickets, there is no going back.

The “destination blind box” is now a hot topic on China's online platforms. “I believe young people are a big target demographic (目标群体) for this promotion, because they not only enjoy the thrill of the unknown, but also like to show off their lives through these types of commercial activities. Like this one for instance, it doesn't matter if they finally go or not. Booking a ticket and posting about it on social media can still suggest that one has adventurous and life⁃loving qualities,” said Fan, a marketing expert who has worked with civil aviation (航空) clients.

Many people not only shared the screenshots of tickets they drew, but also came up with a tutorial to teach the booking procedure under the free canceling policy. However, some others claimed it is too rare to draw a ticket that is ideal. “If it wants to be a profitable activity, the release of the tickets must have been planned ahead and is not as random as it seems. It will not have popular airlines. The marketing campaign may also be aimed at the fast sale of some tickets from less popular airlines that were originally not that expensive. If they sell a large quantity of tickets, the company may still earn a profit even though the price is 98 yuan,” an expert in tourism suggested.

1. Which of the following best explains “catch” underlined in paragraph 1?

A. Benefit. B. Disadvantage.

C. Mistake. D. Charm.

2. What is paragraph 2 mainly about?

A. The origin of the “destination blind box”.

B. The popularity of the “destination blind box”.

C. The original purpose of the “destination blind box”.

D. The purchase introduction to the “destination blind box”.

3. Why will a “destination blind box” appeal to young people according to Fan?

A. It helps them save money on the cost of travel.

B. It allows them to experience various adventures.

C. It satisfies their desire to travel around China.

D. It accords with their lifestyle and attitudes.

4. What can we infer about the promotion from the last paragraph?

A. It makes it easy to get an ideal ticket.

B. It will not bring in any profit.

C. It still needs to be improved.

D. It will give a boost to tourism.

Task 2

Volunteer travel involves taking a trip where all or part of the purpose of the trip is to participate in an arranged service opportunity helping others. Typically, the volunteer activ-ity takes place in a foreign country, but some opportunities can involve national or regional projects. 1

Charitable interests often go far beyond national boundaries. People in developed countries become interested in the struggles of people in less developed countries. 2 Volunteer travel is a way to combine a visit to a new location with meaningful work that has a direct impact on communities in other parts of the world.

3 Historically, charity groups made up a large part of this market. Once a year, a charity organization would organize a trip to another country. 4 For example, it would be to help build a school in an impoverished (贫困的) area, or dig wells so a village would have clean water, or engage in hundreds of other projects that would impact those less fortu-nate. As international travel became easier and the Internet made communication between countries much easier, the interest in volunteer travel increased.

5 Volunteering in other countries has become as accessible as browsing a web-site and signing up. Instead of traveling with a group that is organized at the volunteers home base, the volunteer may join a group that gathers at the worksite from all over the world. This sort of volunteer travel is sometimes referred to as voluntourism.

A. The primary purpose of the trip was very specific.

B. Another type of travel has been an option for many years.

C. Educational institutions also made volunteer travel an option.

D. Sometimes, donating money is not enough to satisfy the need for help.

E. The Internet has helped make community service in general more popular.

F. These trips are usually arranged by church organizations, human interest groups or non⁃profits.

上一篇: “dark”的习语用法趣闻
下一篇: 参考答案

经典小说推荐

杂志订阅