Virtual fashion虚拟服装的时
作者: 尚金铭
虚拟时尚的发展是互联网时尚购物的新变革,它吸引了许多品牌的投资以及众多创意人士和设计师的参与。
主题语境:科技与信息 篇幅:342词 建议用时:7分钟
1 Since the age of 15, Chris Ierino has been fascinatedby the Ralph Lauren brand. So when he got an email abouta Ralph Lauren digital collection, Ierino decided it wasworth a shot. Ralph Lauren cooperated with the globalgaming platform Roblox in a bet that people would buyvirtual outfits to dress up their avatars ( 化身) on thescreen just like they buy for themselves in real life.Ierino bought two items that would now live in his Robloxgame, which cost less than $5 at the time, but doubled invalue the following day.
2 Millions of gamers like Ierino worldwide buy accessories,clothing, and skins for their digital avatars. Theoverall gaming market was valued at $173 billion in 2021. But virtual fashion isnt limitedto avatars. You can wear virtual costumes on Snapchat or Zoom meetings, or pose with themfor photos for social media feeds. You can show up at a work meeting with a blacktiedress when in real life its just a Tshirt,or post a picture on social media of a luxury jacket thatwas never touched in real life.
3 In this new world, fashion brands and designers dont need fibres or even factories.They can bring their designs to life through computer programs and 3D animations. They hope the potential will be vast in this still unclear thing called the metaverse (元宇宙). The metaverse promoters believe its the next iteration (迭代) of the Internet.“Its not onlyvirtual; it also includes the physical world. Its the meeting of the physical and the digital,”says Cathy Hackl, an author and tech futurist.
4 What makes this new era of fashion so appealing to designers and creators is theclearing of real⁃life and physical limits.“This is an opportunity to popularize the industryfor the designers and creators,”says Daria Shapovalova, founder of the digital marketplaceDressX.“It’s quite hard to be a young designer, but with digital fashion, anyone can try. Itsjust you and your laptop.”
Reading Check
1. What can we say about virtual fashion according to paragraph 2?
A. It costs a great deal of money.
B. It brings people clothes in real life.
C. It is being sold in a variety of ways.
D. It most involves the luxury market.
2. Which of the following best describes the metaverse?
A. It is considered as a potential market.
B. It combines the virtual and the digital.
C. It is believed to be the end of the Internet.
D. It doesn’t include the virtual but the physical.
3. Why are designers and creators so into virtual fashion?
A. Virtual fashion is a new trend.
B. Limits in real life are removed.
C. They hope to get more popular.
D. They find no opportunity in real life.
4. What is the main idea of the text?
A. The metaverse shapes our life.
B. Virtual fashion is on the way.
C. The gaming market makes a fortune.
D. Digital fashion meets the physical.
Language Study
Ⅰ. Useful expressions
be fascinated by 痴迷于……;对……着迷
be worth a shot 值得一试
dress up 打扮;装扮
Ⅱ. Difficult sentences
1. Ralph Lauren cooperated with the global gaming platform Roblox in a bet thatpeople would buy virtual outfits to dress up their avatars on the screen just like they buy forthemselves in real life. 拉夫劳伦品牌(Ralph Lauren)与全球游戏平台Roblox 进行合作,笃定如同在现实生活中为自己购买衣服一样,人们会购买虚拟服装来装扮其在屏幕上的虚拟角色。
【点石成金】该句的主干为Ralph Lauren cooperated with the global gaming platformRoblox in a bet;that people would buy virtual outfits to dress up their avatars on the screen为that引导的同位语从句,为a bet的内容;like they buy for themselves in real life为like引导的方式状语从句。
2. What makes this new era of fashion so appealing to designers and creators is theclearing of reallifeand physical limits. 这个时尚新时代之所以如此吸引设计师和创作者,是因为它解除了现实生活和身体上的限制。
【点石成金】该句的主干为What makes...is the clearing of reallifeand physicallimits;What makes this new era of fashion so appealing to designers and creators为what引导的主语从句,且what在从句中作主语。
主题应用·语库构建
Ⅰ. 主题词汇
download 下载
upload 上传
scan 扫描
security 安全
password 密码
command 指令
monitor 显示器
Ⅱ. 主题短语
chat with sb 和某人聊天
click on 点击
shop online 网上购物
online shop 网上商店
online platform 网络平台
digital economy 数字经济
electronic books 电子书
hacker attack 黑客攻击
live stream 现场直播
virtual reality 虚拟现实
in many aspects 在很多方面
social network 社交网络
electronic waste 电子垃圾
artificial intelligence 人工智能
online public opinion 网络舆论
surf the Internet 上网
at an amazing rate 以惊人的速度
be addicted to the Internet 沉迷于网络
make a great difference 有很大影响
be harmful to one’s eyes 对某人的眼睛有害
have access to/be accessible to 能使用
broaden ones vision 开阔某人的视野
benefit from the Internet 从网络中受益