How to Write Better Content如何写出更好的内容

An aimless， fuzzy1 composition wastes your time and your readers’attention.Your readers want content that makes a solid2 point and gets there quickly. Hereare three simple steps that’ll help you learn how to write better content.

一个漫无目的、模糊不清的作文会浪费你的时间和读者的注意力。你的读者需要的是能够说明问题并迅速明白要点的内容。以下三个简单的步骤将帮助你学习如何写出更好的内容。

Step 1

Begin with the end in mind

Ideally， before you start to write， askyourself two questions：

1. What are your goals for this pieceof content？

2. What will this piece of content dofor your readers？ What will they be able todo， become， have， change， or avoid afterthey’ve read it？

第一步

以目的为出发点

理想情况下，在你开始写作之前，问自己两个问题：

1. 你这篇内容的目标是什么？

2. 这段内容会为你的读者带来什么？读过之后，他们能做什么、成为什么、拥有什么、改变什么或避免什么？

Step2

Go ahead and draft it

You want to know the answers tothose two questions before you startwriting. Just write it. For as long as youneed to. Get the ideas distilled3 into words，even if they’re lumpy4 and imperfect. Themore you write， the more raw5 materialyou’ll have when it’s time to edit.

第二步

开始打草稿

在你开始写作之前，你想知道这两个问题的答案。写出来吧。只要你需要。把想法提炼成文字，即使它们是粗糙和不完美的。你写得越多，到了校订的时候，你的原材料就越多。

Step 3

Let it rest， and then make it better

In a perfect world， you’ll have thetime to let your first draft rest while you doother things. That will let you come backto it with fresh eyes and a sharp mind.Now carve away the cruft and get to thegood stuff.

It’s time to look at your two questionsagain. Does the content you drafted servesthe original goal you had in mind for it？The answer might be yes， which is great.Or you may come up with better answers tothe two questions while content editing.That’s even better. Make sure that thecontent moves briskly6 to the point.

第三步

搁置一下袁然后加以改进

在完美情况下，当你做其他事情时，你会有时间搁置一下初稿。这会让你以全新的眼光和敏锐的头脑重新审视它。现在，去其糟粕，取其精华。

是时候再次审视你的两个问题了。你草稿的内容是否符合你最初的目标？答案可能是肯定的，这很好。或者，你在校订内容时想出了那两个问题的更好的答案。那就更好了。要确保内容能迅速切中要害。

And when you learn how to write better content， you’ll banish readers’boredom， make sure you’re spending your time wisely， and build relationships withyour readers.

当你学会如何写出更好的内容时，你会消除读者的无聊感，确保你的时间花得合理，并与读者建立联系。

（英语原文选自院copyblogger.com）