网络世界,利弊共存
第一部分语言基础
第一节单句语法填空
1. Usingcomputers in an appropriate way has a________ (benefit)effectonchildren’s learning.
2. The legal aid system should be accessible________more people in need.
3. Please return at your earliest convenience the draft________(submit) to you for approval.
4. She takes her inspiration________shells and stones she finds on the seashore.
5. Our challenge is to motivate those voters and inspire them________(join) our cause.
6. Success consists________the ability to continue efforts through failures.
7. What we say should be consistent________what we do.
8. There is a proven________(associate) between passive smoking and cancer.
9. The secretary arranged a(n)________(convenience) time and place for the applicants to have an interview.
10. World economic future is a highspeed operation, constantly________(update) information age.
第二节完成句子
1. 这对夫妻一起经历了一段贫苦的岁月。(go搭配)
The couple________________years of suffering together.
2. 在贝尔法斯特校园的学生可以使用极好的体育设施。(access搭配)
Students at the Belfast campus________________________excellent sports facilities.
3. 他必须保持良好的状态,否则会输了比赛。(shape搭配)
He must get________________, otherwise he will lose the game.
4. 当他在学校读书时,他经常取笑一个戴奇怪帽子的女生。(fun搭配)
He often________________________a girl wearing a strange hat when he was at school.
5. 告诉读者他们应该做什么或牢记什么。(mind搭配)
Tell the readers what they should do or________________________ .
6. 他们每天阅读报纸,以了解时事。(track搭配)
They read the newspapers every day to________________________current events.
7. 人们在他们熟悉的地方会感到更为放松。(familiar搭配)
People are always more relaxed in places which________________________them.
8. 如果你对这份工作感兴趣,请尽快把申请表交给经理。(convenience搭配)
If you are interested in the job, please send an application form________________________________to the manager.
9. 油画要在一定的距离外欣赏。(distance搭配)
Oil paintings are to be appreciated__________________________.
10. 骑自行车对身体和环境都大有裨益。(beneficial搭配)
Cycling is highly________________health and the environment.
第二部分阅读
第一节
阅读下列短文,从每题所给的A、B、C、D四个选项中选出最佳选项。
A
Profile pictures
Definition (定义)
A profile picture is the image that represents a social media account in all its interactionson a platform. Profile pictures are displayed next to the account names on posts, commentsand mentions, depending on the platform.
Profile pictures make a visual impact on social media users and potential customers,making it important for businesses to select the right images. For a company, a profile pictureshould be the best part of that brands image (品牌形象), usually combining its logo.
How to select a profile picture
Profile pictures should be easily recognizable as belonging to your business. While usingan independent logo is the most common strategy, some brands use a lifestyle imagethat includes their logo.
Other brands rely more on a person—a recognizable“face of the brand”. If this isyour marketing strategy, your profile image should be creative and attractive:
·Use professional photography and design.
· Colorful images are better at catching people’s eyes.
· Photos should be taken in bright light.
· Show a smiling face.
If you have multiple social media outlets, use the same profile picture on every platform to create a consistent brand image.
Above all, use highquality images. Keep in mind a few basic rules:
· Images should be clear.
· Make images simple and visually striking.
· Always meet requirements of the platform’s image size.
If the platform allows, add a description to your profile picture that includes links to your website.
1. Why is it important for a business to choose a correct profile picture?
A. It is equal to a brand’s image.
B. It stands for a social media platform.
C. It has a visual impact on potential customers.
D. It becomes a necessity for the business.
2. Which one will you choose if your business depends on a“face of the brand”?
A. A professional cartoon image.
B. A family photo of your team.
C. A welldesigned blackandwhite photo.
D. A photo of a spokesperson with a confident smile.
3. Where can this text be found?
A. In a textbook. B. In a business plan.
C. In an academic report. D. On a business website.
B
Recently, many ecommerceplatforms, have been uncovered that they are cheatingtheir frequent customers. Their ways are pretty clever. When there are new users or conservativeold users, they will give a quite appealing price to attract them into registering andbuying goods. However, their big data is not that friendly to the stable users and frequentvisitors. The system always offers them a higher price for the same products or service.How does this happen? According to the data analysis, the system knows clearly thatalthough they feel the price is high, they will finally pay the bill. By collecting and analyzingusers’ profiles, buying habits and other information, big data recommends the sameproducts to different users with different prices.