Cultural Items Increasingly Attract Youth 　文创产品频频抓住年轻人的心

A plush toy named “Happy Loong” has captured the hearts of visitors to the Gansu Provincial Museum in Lanzhou， Gansu Province.

一种名为“幸福龙”的毛绒玩具在甘肃省兰州市的甘肃省博物馆中赢得了众多游客的心。

Modeled after a Ming Dynasty gold ornament in the shape of a loong， or Chinese dragon， over 1，000 of the chubby， grinning toys were sold in the first week after it made its debut earlier this year.

以明代的龙形金饰为蓝本，这胖乎乎、咧嘴笑的玩具在今年早些时候首次亮相后的第一周就售出了1000多件。

Wu Xiaoyu， one of the toy’s designers， said the museum’s creative cultural product design team had aimed to create a more adorable and joyous version of the traditional loong to cater to the tastes of young people.

该玩具的设计师之一吴晓宇表示，博物馆的创意文化产品设计团队的目标是创造一个更可爱、更快乐的传统龙头版本，以迎合年轻人的口味。

This innovative approach to museum souvenirs reflects a broader trend of making cultural products more appealing to young Chinese museum-goers， driving up revenue across various museums.

这种博物馆纪念品的创新方式反映了一种更广泛的趋势，即文化产品对中国博物馆的年轻观众更具吸引力，从而增加了各个博物馆的收入。

The Palace Museum’s online store， for instance， offers playful and humorous souvenirs featuring emperors in Chinese history. These souvenirs range from lipsticks and fans to adhesive tape and wallets， and have received good reviews from customers.

例如，故宫博物院的网上商店提供以中国历史上的皇帝为主题的俏皮、幽默的纪念品。这些纪念品从口红和扇子到胶带和钱包，都受到了顾客的好评。

According to Cui Youxin， head of the creative cultural product center at the Gansu Provincial Museum， the success of these innovative souvenirs lies in their ability to meet the demands of young people seeking relaxation and individuality.

甘肃省博物馆创意文化产品中心的负责人崔又心表示，这些创新纪念品的成功在于它们能够满足年轻人寻求放松和个性的需求。

However， Cui Youxin emphasized that creating truly ingenious cultural products requires a deep knowledge of cultural relics and their historical background.

然而，崔又心强调，创造真正独具匠心的文化产品需要对文物及其历史背景有深入的了解。

“Only those deeply rooted in the soil of Chinese history and culture can stand the test of time，” she said.

“只有扎根于中国历史文化土壤的产品才经得起时间的考验。”她说。

In addition to Happy Loong， the Gansu Provincial Museum offers other plush toys inspired by flying Apsaras of the Mogao Grottoes and the bronze galloping horse from the Eastern Han Dynasty， all of which combine rich history with the preferences of Gen-Z.

除幸福龙外，甘肃省博物馆还提供其他毛绒玩具，其灵感来自莫高窟的飞天和东汉时期的青铜奔马，所有这些都将丰富的历史与Z世代的喜好相结合。

Gao Yafang， head of the tourism college at the Lanzhou University of Arts and Science， said that such souvenirs have the potential to stimulate young people’s interest in cultural heritage and encourage them to preserve excellent traditional culture.

兰州文理学院旅游学院院长高亚芳表示，这些纪念品有可能激发年轻人对文化遗产的兴趣，鼓励他们保护优秀传统文化。

“We will continue to do our best to develop innovative and satisfying products. We do this out of love and enthusiasm，” she said.

“我们将继续尽最大努力开发有新意的和令人满意的产品。我们这样做是出于爱和热情。”她说道。