Gen Z’s Love forAnimal Helps Pet Business Grow z世代年轻人对动物的喜爱有助于宠物行业的发展

作者: 张恒

Gen Z’s Love forAnimal Helps Pet Business Grow z世代年轻人对动物的喜爱有助于宠物行业的发展0

Wang Jingqi brings one of her dogs to her newly opened pet store in Beijingevery day. The 28-year-old is the cofounder2 of two pet stores and she has six cutedogs. Her story with her dog friends began in 2015, when she set out to study in theUnited States with her first dog. After her return China in 2020, she started her petbusiness with three partners.

According to the China Pet Industry Annual Report 2022, the number ofpets and pet owners in China continues to grow. Young people aged between 19and 30—Gen Zers are the main part of those who have pets. As more Gen Zersjoin the pet community, taking pets as members of a family is becoming atrend3, says the report.

Gen Zers are connected4 through social media5 more and more. They askabout pet products, information and post cute pet pictures on the Internet. They alsowant to take part in some face-to-face activities about pets. So they can share storiesand love for animals. The pets are excited to meet each other at her pet store’soffline pet parties.

The pet economy6 in China is projected7 to reach 592.8 billion yuan this year.Wang finds that younger pet owners like good products made in China better thanthose from other country. That is a great difference from what was ten years ago.Gen Z has shown a preference8 for green pet food and high-tech products, too.Wang and her team follow the trend and have made some products with someChinese characteristics9. One of their best-sellers are eco-friendly10 toys.

王靖琦(音)每天都带着她的一只狗去北京新开的宠物店。28 岁的她是两家宠物店的共同创始人,她有六只可爱的狗。她和狗朋友的故事始于2015 年,当时她带着第一只狗出发去美国留学。2020 年回到中国后,她和三个合伙人一起开始了宠物生意。

《中国宠物行业2022 年度报告》显示,中国宠物数量和宠物主人数量持续增长。19 至30 岁的Z 世代年轻人占宠物主人的主要部分。报告称,随着越来越多的新生代加入宠物圈,将宠物视为家庭成员正成为一种潮流。

年轻人越来越多通过社交媒体联系在一起。他们询问宠物产品、信息,并在网上发布可爱的宠物图片。他们也想参加一些关于宠物的面对面活动。这样他们就可以分享故事和对动物的喜爱。宠物们很兴奋能在宠物店的线下宠物聚会上见面。

今年中国的宠物经济预计将达到5928 亿元。小王发现,比起其他国家的产品,年轻的宠物主人更喜欢中国制造的好产品。这与十年前有很大的不同。Z 世代的年轻人也表现出对绿色宠物食品和高科技产品的偏好。小王和她的团队顺应潮流,推出了一些中国风的产品。他们最畅销的产品是环保玩具。

(英语原文选自:dictall.com)

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